Summary
RenownedTwitchstreamer Amouranth has taken to social media to express her frustration with Amazon over the sale of unauthorized merchandise bearing her likeness. TheTwitchstreamer, who has a significant online following, has voiced her concerns about third parties exploiting her personal brand without her permission.
Amouranth is a well-known figure in the online content creation space, and she is recognized for her substantial presence on various streaming platforms. She has amassed a following of over 6 million on the Amazon-owned streaming platform Twitch and expanded her reach last year by signing a deal with Kick.com, where she has also garnered a significant audience. Additionally, she maintains a strong presence on social media platforms like Instagram and Twitter. Beyond her online activities,Amouranth is involved in several business ventures, including the recent acquisition of an eSports team and the launch of her own beverage company.
Often in the spotlight due tocontroversies like repeated Twitch bansand issues with stalkers, Amouranth now faces a different kind of challenge. Recently, she took toTwitterto reveal that someone is allegedly misusing her “name, image, and likeness” on Amazon without her consent. She shared screenshots of notebooks being sold on the platform, all featuring her image on the covers and credited to an individual named Mats Nyberg. This unauthorized use of her brand has raised concerns, particularly on such a major retail site. Her tweet quickly garnered attention, with followers flooding the post with supportive comments.
Amazon Addresses Amouranth’s Tweet on Unauthorized Merchandise
Many urged her to take legal action, with some calling on Amazon to identify and ban the responsible seller. One fan advised her to “talk to your lawyers,” while another expressed shock and asked if she had reported the issue. Amazon also responded directly toTwitch and Kick star Amouranth’s tweet, expressing regret and providing a link for her to report the violation. However, despite Amazon’s suggestion, it remains unclear whether Amouranth has officially reported the issue. Notably, the products in question are still available for purchase on the platform, indicating that the situation remains unresolved.
While it remains to be seen how and when the issue with the unauthorized merchandise will be resolved, it’s worth noting that in 2022,Amouranth revealed a significant investment in Amazon. She purchased 500 shares of Amazon stock, each priced at $2,169, totaling approximately $1,084,000. Talking about her investment, in May she announced a new business project in collaboration with KSI, though details about this venture remain sparse.
