EA has confirmed thatBattlefield 6will not launch at a higher-than-usual price point, despite earlier rumors suggesting otherwise. This reaffirmation comes just ahead of the long-awaitedBattlefield 6multiplayer gameplay reveal, scheduled for July 31.
Over the past few days,Battlefieldfans were concerned over a recent report alleging thatBattlefield 6would adopt an $80 base price. This information came from a reputable insider claiming aEuropean price tag of €80 forBattlefield 6, which, when converted, suggested a potential launch price of over $90 in the US. Given EA’s historical reluctance to adjust game prices regionally and many major publishers embracing the $80 price point for high-caliber AAA releases, speculation around the matter quickly picked up steam.
ThoughEA allayed fears of a pricing jump to $80a few months ago, many were convinced that the publisher reneged on its promise forBattlefield 6. However, during EA’s recent Q1 2025 earnings call, CEO Andrew Wilson stated that the company still hasno plans to increase AAA game prices beyond the current $70 standard. He stated that EA maintains a broad pricing strategy across its catalog, ranging from free-to-play experiences to premium editions, and that no “dramatic changes” in pricing are expected in the near future.
No Price Increase to $80 for Battlefield 6, EA Confirms
Wilson’s comments effectivelydismiss the likelihood ofBattlefield 6adopting the $80 pricing modelthat some competitors have tested in recent months. Nintendo was the first to introduce the $80 price tag forMario Kart World, a move that was widely criticized. Microsoft soon followed suit, confirming that future AAA Xbox games would be priced at $80. Upcoming Obsidian RPGThe Outer Worlds 2was supposed to be thefirst $80 Xbox releaselater this year, but Microsoft ended up backpedaling on the decision due to public backlash.
We’ll continue to look at opportunities to deliver great value to our players through various pricing schemes over the course of time, but no dramatic changes [are] planned yet.
Against this backdrop, EA’s decision to hold the line at the established $70 price point (which still irks some gamers who yearn for the $60 days) forBattlefield 6is a noteworthy deviation from what was anticipated to be a growing trend.Battlefield 6is a highly important game for EA and is being worked on by several of the publisher’s studios, so avoiding the current indignation associated with$80 gamesis likely the best course of action to retain as much goodwill as possible heading into the shooter’s launch in fall 2025. WhileBattlefield 6is safe, EA might end up hopping onto the $80 bandwagon for future AAA games if major releases likeGTA 6adopt and normalize the heightened price point.
