Summary
Japan is no stranger to strange collaborations, whether it be unique anime concepts, orpartnerships with unexpected brands. That is exactly what is happening right now, as a new collaboration has been unveiled between two big names that could not be more different. The first is the dark, supernatural animeJujutsu Kaisen. The second is none other than the famous brand behindcharacters like Hello Kitty, Gudetama, and Cinnamoroll, Sanrio.
This special new collection went on sale on Halloween, with each of the leading characters fromJujutsu Kaisenpaired with a specific Sanrio character or two. The collaboration includes exclusive new artwork of the partnership characters, and, of course, plenty of limited merchandise to buy. No specific special events have been announced at this time, and the goods are for sale both online and in stores in Japan now.
Jujutsu Kaisenx Sanrio Collaboration
How an Unexpected Partnership Works
When you think aboutthe dark, violent animeJujutsu Kaisen, the last thing you are likely to picture is Hello Kitty and her adorable friends. Yet somehow, the collaboration between this supernatural anime and the company behind some of the cutest characters in the world just works. The artwork that was created for the collaboration uses a muted color scheme to balance out the dark tones ofJujutsu Kaisenwith Sanrio’s usual bright colors. The character designs are also all done in acute, chibi stylerather than the anime’s usual character designs, which also helps the collaboration make sense.
In theJujutsu Kaisenand Sanrio special collection, each of the main characters from the anime has been paired with one (or more) of Sanrio’s famous characters. In total, 10Jujutsu Kaisencharacters were used, along with 12 Sanrio characters. The pairings are:
There has been no explanation given for why each of the character pairings was made, which leaves fans to speculate about exactly how the choices were made. Some have matching hairstyles, like Fushiguro and Bad Badtz-Mar, or similar hair colors, like Mahito and Kiki. Others are more up for your interpretation of why they were paired together.
Where to Get theJujutsu Kaisenx Sanrio Goods
More Accessible than Usual
In all the designs for theJujutsu Kaisenand Sanrio collection, the Sanrio characters are wearing the same outfit as their anime counterparts. Many of the anime characters are also wearing an accessory that is the same as the Sanrio character. The designs are available on several different kinds of merchandise, including hand towels, pens with charm straps, clear files, and stickers.
While usually this kind of collection is only available at athemed café or pop-up event, theJujutsu Kaisenx Sanrio collection is a lot more accessible. Everything in the collection can be purchased online via the Toho Animation Storehere, as well as at the physical shop Animate, which can be found across Japan. The collection’s availability will continue to be expanded in the future, making it easy for fans to get their hands on these limited goods.
WatchJujutsu Kaisennow onDisney+.
Jujutsu Kaisen
Based on Gege Akutami’s Jujutsu Kaisen manga, Mappa’s battle shonen anime envisions a world where Jujutsu Sorcerers battle against entities born out of Cursed Energy. One day, a teenager named Yuji Itadori is dragged into this conflict when he eats a possessed finger.
