Ubisoft has commented on the reasons it believes its 2024 title,Star Wars Outlaws, proved to be a financial flop.Star Wars Outlawsfailed to meet sales expectations for the company, proving that not everything attached to theStar WarsIP is a guaranteed success.
The financial failure ofStar WarsOutlawswas part of the reasonUbisoft reported big lossesin its recent financial report. It wasn’t the only culprit, but undoubtedly Ubisoft expected better returns from its action-adventure title, which is based on one of the biggest media IPs in the world. A Top Critic Average of 75 on review aggregator siteOpenCriticmeansStar Wars Outlawsreceived decent reception on its launch last year, but more was needed to move the needle for fans on the fence.
As reported byInsider Gaming, Ubisoft CEO Yves Guillemot was met with several questions about thestruggling sales ofStar Wars Outlawsat a recent shareholder meeting. The company didn’t name any specific goal for the game, but he did confirm that “ForStar Wars Outlaws, we didn’t reach our sales targets.” As to why, Guillemot claimed, “The game suffered from a number of items. First, it suffered from the fact that it was released at a time when the brand, the brand that it belonged to was in a bit of choppy waters. And the game had a few items that still needed to be polished, and they were polished and debugged in the early weeks, but it did affect sales volumes.”
Ubisoft Claims Star Wars is in ‘Choppy Waters’ Right Now
Interestingly, it appears that Ubisoft puts some of the blame ofStar Wars Outlaws' struggles on the current state of theStar Warsbrand. It’s no secret that Disney’s handling of the franchise has been controversial, including theparticularly divisiveStar Warssequel trilogy. There is some sentiment that quality has been sacrificed in favor of quantity, which in turn could lead to a lack of excitement when titles likeStar Wars Outlawsare released.
…the brand that it belonged to was in a bit of choppy waters.
Although initial sales of the game weren’t great, it seems that Ubisoft hasn’t given up entirely onStar Wars Outlaws. The game is set to launch on Nintendo Switch 2 in September 2025, bringing the action-adventure title to a new audience of players. On other platforms,Star Wars Outlawscontinues to receive frequent new updates, putting the game in a much better place now than it was at launch.
