Xbox Game Passhas set a new revenue record, according to Microsoft’s latest earnings report.Xbox Game Passfirst launched back in June 2017 with over 100 game options to choose from on PC and Xbox consoles. Since then, Microsoft has worked to regularly expand that catalog with new titles and same-day launches for games like the recently releasedTony Hawk’s Pro Skater 3+4.
In itsQ4 and full-year earnings report, Microsoft revealed its Xbox Game Pass subscription service hit an all-time revenue high. As shared by IGN, Xbox Game Pass made “nearly $5 billion” in revenue for the first time since its initial rollout in 2017. The latest report reflects the last 12 months of earnings up until July 16, 2025, and notes Xbox gaming revenue up 10% year-over-year, along with a 13% increase in Xbox content and services.
Xbox Game Pass Sets New Revenue Record
This milestone comes at a time when subscription services are becoming increasingly important in the gaming industry, both as a way to retain players, and attract new ones. Microsoft’s subscription service, in particular, has become known for its generous variety of game and genre options on offer, including ones that allow forlocal co-op and split-screen social play. With this in mind, it’ll be interesting to see if the success of Xbox Game Pass influences other publishers in their approach to digital distribution and subscription models in the future.
Xbox Game Pass Ultimate
Xbox Game Pass Ultimate is the highest tier of Microsoft’s flagship game subscription service that offers over 100 game titles that you may play with a single purchase, making it one of the most outstanding value propositions of the Xbox ecosystem to date.
